June 23, 2022 | Per Variety:
Independent media-buying operation Horizon Media plans to test a local-TV audience measurement technology from Comscore, the latest big advertising or media entity to enlist a Nielsen rival for the purpose of counting TV viewers.
Horizon plans to examine Comscore’s local TV solution to see if it could serve as a new benchmark for advertising transactions in 2023.
Read the full article here: https://variety.com/2022/tv/news/horizon-media-comscore-test-local-tv-measurement-nielsen-1235301167/