ESPN Chief Says Traditional Cable Network Will Remain Despite Direct-to-Consumer Trend


July 21, 2022 | Per Variety:


Your ESPN cable network isn’t going anywhere, even if its audience is.


The top executive overseeing the Disney-backed sports giant said Thursday that ESPN’s flagship cable network was likely to remain intact, even as more of its audience gravitates to streaming video and direct-to-consumer outlets. There has been a rising tide of speculation that Disney could work to monetize the millions of dollars it pays in sports-broadcast rights by making more of its sports content available via streaming properties like ESPN+ or Hulu, both of which are showing more games and matches.


Read the full article here: https://variety.com/2022/tv/news/espn-jimmy-pitaro-cable-streaming-nba-1235322172/