Hollywood Reporter: Festival Rebrands

Abrams Artists Agency has come on board as the premier sponsor.

The Independent Television Festival is getting a new name and a new sponsor.

Now known as the Catalyst Content Festival, the annual event, which began in 2006, has taken on a premier sponsor in Abrams Artists Agency. In addition to financially sponsoring Catalyst Fest for five years, Abrams is also pledging to mentor and represent top festival winners.

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Federal Trademarks: Catalyst Stories, Catalyst Content Festival